As we all adjust to a changing landscape and a new normal in our personal and professional lives, it is imperative that we each develop an increased capacity to thrive in the face of adversity. This can be done one of two ways: unconsciously, through painful and time-exhaustive trial and error; or consciously, through deliberate cultivation of our own resilience. Beyond personal considerations, resilience is the distinguishing factor that will allow our businesses and communities to bounce back and thrive in unprecedented times.