The Millennial Generation (born 1981–1995) is 76 million strong, and many managers seem to have great difficulty understanding and inspiring them. And that creates a problem, because they comprise 36 percent of today’s workforce, a percentage that will grow to 46 percent by 2020. Managers who learn how to truly inspire Millennials to contribute their talents to address the many challenges facing organisations today could far outperform their competitors.

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